Do we really need 10-minute grocery deliveries when lives of delivery workers are at risk?
Indian grocery delivery platforms need to ask themselves this important question
Indian food and grocery delivery platforms are working on decreasing their delivery times to less than 10 minutes! Despite how appealing this sounds, it ignores a very important question: is this safe?
What platforms have promised what?
Grofers: Grofers announced that it will bring down the delivery time for the majority of its customers in 10 select cities to under 10 minutes within the next 45 days. Currently, the average delivery time is 15 minutes, the company said.
Swiggy: Swiggy earlier this month expanded its grocery service Instamart to five more cities: Delhi, Mumbai, Hyderabad, Chennai, and Noida, in addition to Bengaluru and Gurugram. It is promising 15–30 minute delivery times in these cities.
BigBasket: To keep up with the competition, BigBasket, India’s largest grocery delivery platform, is also working on improving its delivery speeds. Last month, in an interview with Economic Times, BigBasket cofounders Hari Menon and Vipul Parekh said that the company will launch express deliveries in the next few months, a service that…
